Rules & mechanics

How sweepstakes actually work, in plain English. A sweepstakes is a prize giveaway decided at random that you can always enter for free — and that last part is not marketing, it is the legal line that separates a lawful promotion from an illegal lottery. These guides cover the prize / chance / consideration test that decides which is which, what “no purchase necessary” really obliges a sponsor to do, how to read a set of official rules before you enter, what ARV and AMOE mean when you hit them in the fine print, and how the odds are actually calculated. Start here if you want to understand the mechanics rather than just enter and hope.